#WINEPARTY

What is #Wineparty?  

#Wineparty is the largest weekly Tweetchat on Twitter with over 6Million potential impressions per week. #Wineparty is hosted by @blogdangerously, a blogger with over 46,000 Twitter followers.

What is a Tweetchat?

A Tweetchat is an online event that uses a hashtag (the # sign, followed by letters) to create a conversation stream.  Anyone following the hashtag can see the tweets of anyone using the hashtag.  This is a GREAT way for people who don’t follow each other to find each other.

How Did #Wineparty Start?

In March of 2010 @blogdangerously was watching a lot of her Twitter friends tweet about how sad they were that they were sitting home on a Friday night.  Many of them were parents and could not go out because their priorities (aka children) kept them at home.  Instead of joining their lament, @blogdangerously decided to invite them all to a Friday night #wineparty the following week.  Dozens of people participated and over the next 18 months #Wineparty has grown into the largest tweetchat on Twitter with over 2000 tweets and over 600 participants per week.  Every month, #wineparty reaches over 1,000,000 users and receives over 20 million potential impressions.

What does #Wineparty mean to you and your brand?

By sponsoring a #wineparty event you can have the scope and reach of #wineparty distributing your message.  Sponsored #wineparties are a great way to promote your brand, get people talking about your products and thinking about how they could use your product in their daily lives.

How does it work?

#Wineparty runs on Friday nights.  Sponsored #Wineparties run oneThursday night per month from 9-10pm Eastern (this is flexible.)  This ensures that people stay on-topic.  By promoting the event in advance we can still reach several hundred people and achieve several million potential impressions.

What is the format?

Typically a sponsored event would consist of 5-10 questions related to your brand.  For example, we did a sponsored #wineparty for a major candle manufacturer and one of the questions was, “What is your favorite way to use candles in decorating?”  This got the participants thinking about how they could use the product in their daily lives, and picturing the products in their homes.

To incent people to participate in the event, prizes can be awarded to the participants.  Prizes are provided by the sponsor.

Other formats are available.

What does a Sponsored #Wineparty include?

The event includes:

• Pre-event publicity
• Pre-event registration that collects participant email addresses. 
• Hosting of the Event by @blogdangerously – ensuring that the event is seen by her 40k followers.
• Prize winner selection.
• Post-event statistics such as clicks on specific links, participants, reach, potential impressions, total tweets, etc. (See below for one example.)

 

 What next?

Please contact Kit at kit@bloggingdangerously.com for information on sponsoring a #wineparty.